Current State Assessment
Cedar is equipped with the expertise to analyze your current online and offline channel strategy, including the critical interaction between the two, while benchmarking with international best practices. As a deep customer understanding is critical to the success of your channel approach, our team will conduct a detailed assessment of consumer expectations, needs, and channel interactions.
We'll also evaluate your channels on economic viability, potential risks, and key growth areas. Based on the overall evaluation exercise, we'll highlight the most important channels, as well as anticipate emerging channels, to create a uniquely tailored prioritization list to ensure you focus your energy effectively.
Omnichannel Strategy Design
Informed by our deep analysis of your objectives, challenges, and current state, we'll outline a desired target state for each of your channels and develop a best-in-class roadmap to help you gain the competitive advantage to get there. Through harmonizing all siloed and disconnected channels, our approach to strategy will ensure seamless integration and transition for a consistent customer experience.
Our team will also harness our rich expertise to streamline your enterprise architecture, leverage existing data stores across channels, and clearly define the elements required in each channel layer so that both your internal processes and external customer experience are of the highest quality. We also have extensive experience in identifying and shortlisting the technical and vendor capabilities you'll need for successful channel strategy deployment.
Channel Analysis and Identification through Micro Market Mapping
Based on a holistic understanding of your business and needs, Cedar deploys a highly effective approach to analyze your current physical channels and identify key micro markets for you to enter and thrive in. We'll begin our exercise by conducting an in-depth review of your current locations, based on important parameters including catchment area, visibility, and space formats. Our team will then profile the country-specific micro markets and data to be analyzed, including selection of key locations for review.
In close collaboration with your team, our consultants will sort chosen micro markets through exhaustive multiple-level filtering, with filters including macroeconomic factors, population demographics, and competitor presence in the area, assigning appropriate weightages to drive our analysis.
Channel Strategy Implementation
We have a 30-year track record in implementing high-impact channel strategies across industries. Together with your team, our consultants will build clear, streamlined processes for optimal channel management and issue resolution, to be set in place during the implementation phase.