Summary
In recent years, rapid innovation and digitalization have separated the tourism companies that are resilient from those that struggle to remain competitive.
Having weathered periods of sharply reduced bookings via travel agencies and platforms, providers have assessed customer needs and concerns to update their offerings. One key update has been more flexible cancellation policies on bookings, allowing travelers peace of mind when booking holidays in uncertain circumstances.
In addition to this, travel companies have addressed heightened concern over hygiene and health & safety by offering complimentary travel and health insurance as part of their packages.
Businesses across the tourism industry continue to invest in process and product development to meet sustained demand for travel. To support this, booking platforms have focused on developing a wider range of services, as well as more seamless, easy-to-use booking processes. This has resulted in travel booking apps and websites that offer more holistic experiences, such as the ability to book door-to-door travel plans – as opposed to standalone flight or hotel bookings – and to make in-app restaurant purchases when traveling.
