The onset of COVID-19 has accelerated demand for hygiene-focused health and personal care products bearing adherence to strict health and safety protocols. Several companies in the health and personal care space have developed new products or product ranges to cater to this market shift, such as with the development of sanitization products.
In addition to this, customers are increasingly conscious of the dangers associated with prolonged use of harsh chemicals, therefore favoring products with natural ingredients where possible and affordable.
As with many other consumer markets, sustainability in the form of eco-friendly products and packaging is critical to growth efforts. Consumers are willing to shift to slightly higher-priced options in order to reduce environmental damage and to feel they are making a positive contribution to sustainability worldwide.
Cedar has worked with the world’s leading health and personal care brands to deliver innovative and transformative strategies for their business and is well-positioned to transform yours.