Consumer preferences for food and beverage products are experiencing significant shifts in nature and demand as companies rapidly innovate to serve an increasingly health-conscious market. Natural ingredients, removal of chemical or synthetic elements, and the 'homemade' sentiment will all continue to play a key role in food and beverage product development.

As consumers demand more wellness-first offerings, it is key for companies in the food industry to focus on healthy products made with natural ingredients. Sustainability and responsible sourcing of ingredients is also increasing in priority as awareness grows around the importance of ethical practices. This is also driving forward the growth of vegan and vegetarian movements across the world.

The industry is also experiencing unprecedented supply chain disruption caused by COVID-19 lockdowns and bottlenecks, it will be critical for food and beverage companies to optimize production and distribution.

With our decades of experience across a wide range of food and beverage categories, products, and brands, Cedar is uniquely positioned to help you navigate and thrive in an ever-evolving industry.

Client Cases

Talk to our Consulting leaders about how we can add value
Contact us to make strategy & innovation work for you