With the advent of COVID-19, the demand for televisions, refrigerators, air conditioners, and washing machines has risen as consumers increasingly focus on improving their quality of life at home. Companies in the industry can expect to see demand growing, as remote and hybrid work models become the norm for many individuals.

The luxury segment has also experienced significant growth, owing to increased interest and investment in higher-quality goods that will complement extended periods of time at home. This includes a rising interest in products that harness emerging technologies such as AR and VR. Most significantly, we have seen the rise of IoT devices and their prominence in homes as consumers increasingly expect smart, seamless, omnichannel solutions to everyday household problems.

Cedar draws on its vast experience with clients across the industry to research, analyze, and build a uniquely customized strategy and implementation plan to transform your organization.

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