The global apparel and footwear market has undergone a rapid transformation, as COVID-19 drove demand away from traditional retail outlets towards e-commerce solutions.
The industry has witnessed the widespread adoption of digital technologies to recreate and surpass the physical store experience for shoppers. The use of augmented and virtual reality and artificial intelligence to enhance the online shopping experience is rising, with innovations such as virtual trial rooms and data-driven product suggestions.
The shift online has also increased the need for high-quality, well-researched, and targeted digital marketing campaigns, with digital marketing budgets expected to increase across retailers. Digital marketing is not only critical to driving sales but to also ensuring and strengthening brand loyalty in an increasingly crowded market.
Cedar has extensive expertise in the apparel and footwear market and is particularly well-placed to develop a transformative and innovative strategy to ensure you thrive in an online-forward market.