Client Situation
Our client is a globally recognized industry leader in the technology and consumer electronics business, manufacturing household appliances like refrigerators, washing machines, and air conditioners in India. The company engaged Cedar to assist with a market and competitive assessment for select players. With an increasing focus on the Make in India initiative, the brand was also looking for local sourcing partners in India to reduce dependency on the global supply chain and stay competitive in the domestic market.
Cedar’s Approach
Cedar conducted an in-depth market and competitive assessment through extensive primary and secondary research, which included:
- Extensive primary and secondary research to understand the regulatory overview in India, Production Linked Incentive (PLI) scheme, industry trends and emerging manufacturing hubs in India
- Detailed competitive assessment to understand the products, price positioning, localization focus and sourcing details for key players in the market
- Industry conversations with 30+ experts to understand category developments, latest trends, and critical insights into products, supply chains and distribution
- In-depth understanding of the white goods vendor landscape in India through 100+ primary conversations with sourcing partners
Outcome
Cedar conducted a detailed market and competitive assessment of the Consumer Electronics industry resulting in the following:
- Identification of the potential and upcoming key Tier II and III markets in India that are high-growth drivers for the business
- Development of high-level competitive profiles, including brand strategy, geographical and category presence and insights on distribution, logistics and supply chain innovation for select brands
- Identification of geographical clusters for select category vendors
- Overview of strategic implications for the company based on the insights gathered via market and competitive assessment
- Identification of 100+ potential suppliers in India for critical components in select categories