Client Situation
Headquartered in Hunt Valley, USA, our client is a leading provider of accredited home-schooling materials and curricula. They wished to identify new growth opportunities in the US and overseas. As a first step, the client was looking at a long list of acquisition candidates in the US & market attractiveness for entry in India and the Middle East.
Cedar’s Approach
Cedar was mandated to conduct an in-depth assessment of the home-schooling market in India aligned with the client’s strategy along with business development assistance to set its base in the geography. The following activities were conducted by Cedar:
- A market scan was conducted to gain a strong understanding of the home-schooling and schooling markets
- This was done in terms of size, growth, structure, number of students, schools, competitive environment, offerings, key regulations, and trends
- This helped Cedar determine the overall opportunity and attractiveness of the market & further implement a Go/No-Go decision coupled along with its critical implications
- Once the above opportunities were assessed, work commenced with the client in order to develop its business in India
Outcome
Cedar helped the client gain a strong foothold in India with the following steps:
- Three key opportunities for the client were highlighted in terms of Schools, Students & Strategic Partnerships that they could tap onto, along with the ease of conversion in these markets
- It was concluded that studying with the client’s curriculum was favourable in a country like India, thus helping the client gain a strong foothold in the region
- It was suggested by Cedar to set up schools in Western metro cities of the country, which could prove profitable for the client
- A detailed analysis shined the light on the opportunity to leverage home-schooling for expansion in the Indian market
- A wide array of home-schooling models were suggested that could help the client fit right into the Indian education ecosystem