Client Situation
Our client is a leader in Active and Passive infrastructure work for the Telecom industry with a presence in 17 states across India. In order to rapidly achieve its vision of becoming an INR 1000 crore company & drive enterprise performance, the client was keen to enhance its Way-forward strategy using the Balanced Scorecard framework.
Cedar’s Approach
Cedar was mandated to provide a way-forward strategy to the client using its proprietary Balanced Scorecard framework. Following were the steps taken:
- Market & Competitive Assessment: Assessment of the Telecom market in India relevant to the client along with the development of an understanding of the competitive environment & key players. Cedar also analyzed emerging trends within the industry
- Internal Assessment: An internal assessment of the client across various aspects was conducted. The client’s vision, mission, values, strategic objectives, operations and processes were reviewed. This helped in performing a SWOT analysis
- Way-forward Growth Strategy & Execution Plan: Cedar then developed a Way-forward strategy from a financial, customer, process, organizational, and technology perspective. A BSC Strategy Map was outlined along with an execution plan for the client
Outcome
Some of the way-forward strategies recommended by Cedar were as follows:
- Expansion roadmaps for evolution from a mid-size TSP to a Telecom Infra Solutions Company
- Focus & development of the Passive Infrastructure Business followed by that of the Active Infrastructure & Solutions Business
- An increase in the national market share through the acquisition of new customers (ATC, Nokia)
- Improvement of delivery processes to minimize efficiency loss and achieve revenue maximization
- Separation of the existing structure to grow the Active Infrastructure and Solutions Business
- Realignment of the organizational structure and filling of key positions to drive growth
- Development of a performance-oriented organization with strong IPM’s