Sports and leisure products have experienced exponential growth over the past few years, as athleisure culture and its associated lifestyle continue to gain popularity worldwide. The sports and leisure goods market, as with most retail markets worldwide, has also seen an increase in demand for e-commerce options with accompanying efficient and safe delivery since COVID-19 restrictions were put in place worldwide.

The nature of products in demand has seen a shift in purpose since the onset of COVID-19. Indoor sporting apparel, shoes, and equipment are increasing in popularity, as consumers avoid public gyms and outdoor workouts in favor of at-home exercise. Sports equipment using lightweight and high-performance composite materials continues to rise in popularity and is expected to do so in the years to come.

Our consultancy teams have worked with sporting and leisure product retailers across the world to develop deep in-house expertise on strategy development, transformation, and implementation for your organization.

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