Practices & Analytics

Market Assessment

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For many companies large and small, entering new, complex markets can be daunting. Since 1991 Cedar has used its strong local knowledge, an extensive in-house knowledge base and a proven methodology to assist many such companies in developing detailed market assessments and breakthrough entry strategies.

Working closely with the client's management team Cedar first evaluates client objectives, capabilities and resources, strengths and weaknesses and, as necessary, product portfolio. Then the Cedar team, usually comprised of country and industry specialists, launches a thorough assessment which includes: Global and macro-economic trends, industry framework & trends, regulatory environment, competitive dynamics, technology trends, and implications for the client.

The final deliverable will be a road map for entering the market or enhancing penetration in the market including recommended modes of entry (import, wholly owned venture, contract production, joint venture, acquisition), partner/target identification, competitive and market positioning strategy, distribution strategy, resulting financials and marketshare, and an execution plan.

Cedar in a phase two can help in the development of a comprehensive entry strategy, and its implementation and execution.

Thomas Cook
GoldMan Sachs

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