Cedar has been supporting clients in India since 1991, living through the country's full economic lifecycle since its liberalization. It has assisted leading global clients enter the Indian market resulting in over $2 billion in investment. In addition, it has worked with both multinational and Indian companies in transforming their businesses and organizations and driving enterprise performance. Clients have been assisted in the areas of market assessment, strategy formulation, strategy deployment using the Balanced Scorecard, HR strategy and transformation, business process reengineering & cost reduction, and development of business technology strategy. It brought the balanced Scorecard to the Indian market in 1997.
Most of Cedar's mandates are at Shareholder, Board, CEO, and senior management level. Over 200 consulting projects have been executed across industry sectors including financial services, consumer products, pharmaceuticals, telecom, automotive, education, retail, real estate, hospitality and diversified industrials. Clients range from small to medium enterprises to some of India’s largest firms. Cedar has also worked with leading private equity firms in the identification of investment opportunities and due diligence mandates.