Cypress Analytica is the Business Intelligence and Analytics unit of Cedar. Cypress Analytica is seeking to be a world leader in innovative analytical solutions and services for the banking & financial services industry. Its suite of offerings covers sales, customer and product analytics with a pipeline of channel, financial, operational, risk and other analytics. Cedarís 25+ years of management consulting experience in helping clients develop and implement retail and overall banking strategy, its dashboard and metrics experience from thought leadership in the Balanced Scorecard, its teamsí experience and understanding of banking systems and sources of data to allow for rapid connectivity and extensive analysis and its ability to integrate external data to implement market and competitive strategies benefit Cypress Analytica in a large way. Cypress Analytica delivers predictive analytics and optimization solutions, thus focusing on the future, just as Cedarís management consulting does.
The team is being led by Vivek Gokarn, CEO of the division. An industry veteran, Vivek has over 25 years of work experience at Citigroup, Barclays, including being the former CEO of SAS in India.
Cypress Analytica's first set of offerings includes Core Analytics for Customer Insight
, Customer Cross Sell/Up Sell Analytics
and Customer Retention Analytics