Cedar's experience covers both the durable and non-durable sectors. Over the years, Cedar has assisted international clients in the durable sector in entering major developing markets, and improving business operations. Clients have included Whirlpool, who Cedar's team members assisted into entering the two of the largest emerging markets - India & China . Cedar understands all key aspects of the consumer durable business - product strategy (brown & white goods), component sourcing, plant location selection, inventory management, marketing, sales & distribution, and its retailing.
In the non-durable sector, Cedar has worked with some of the world's leading brands, including those in the food & beverage business. It has worked across all key food industry sectors (commodity, snack foods, bakery, etc) and beverages (alcoholic and non-alcoholic).
Cedar's experience with clients, both in developed and developing markets, allows its team to develop strategies that recognize global product and market trends.