China continues to create both challenges and opportunities for international firms seeking to participate in the local market. The first and second wave of investment into China has taken place, including mid-market manufacturing investments from around the world. Cedar's network office has been operating in mainland China since 1985. Since that time, it has assisted over 200 multinational firms in the development & execution of their China strategies. Core focus has been on market entry & competitive strategy, business case development, feasibility assessment & alliance/acquisition strategy, due diligence and assistance in JV/M&A transactions. Increasingly the focus is expanding to improve performance of existing assets on the ground, and investment. The team's experience covers virtually all major industry sectors including FMCG, automotive, building materials & construction equipment, packaging, computers and electronics, industrial products, healthcare, telecommunication, and chemicals. Over 500 assignments been completed in China to date.